Weight Loss Market-The Kingdom of Well-known Brands
The sibutramine has approved by FDA as weight loss medicine in Dec,1997 and it has first successfully entered into market in Feb,1998 which is from Abbott Laboratories Ltd. Also this is the first weight loss product approved by FDA in the recent 30 years. Before that FDA has never approved any medicine for weight loss, and after the appearance of the sibutramine, there are over 10 millions of persons ever use it. At the same time, the sale of sibutramind has increased 50% by year. The weight loss product which contains this effective ingredient gain great popularity. Tens of millions of weighty persons finally find a safe weight loss product, which could buy from lots of drug stores around the world.
At present, there are about 1.2 billion fat people in the world and the group gets doubled in every five years. In this big market, the Abbott Labs occupied half of it, and how about you? What’s your market percentage? Many big pharmacies just watch helplessly while only Rossi Pharmacy could beat the Abbott Labs with the product of Xenical. Under this situation, many manufacturers begin to produce similar weight loss product, and tens of slimming product approved by FDA then entered into the market. It is in July, 2000 when the sibutramine come to China and branded “Sibutramine Hydrochloride Capsules”. It is the first weight loss product in China approved by FDA, now gains 20% to 30% of the market share and the turnover has become 700 million.
Branded weight loss products cover half of the market, but to the whole there exist some nameless products has gaining their own profit also. Get your own brand; you could win millions of margin and expertly billions. The market for weight loss product is super that several dark horses always come out every year which could make money of tens of million. And with the same ingredient, it also could be made by OEM (private label manufacturing) to become another brand to make another millions of profit. This is the same story from Coca-cola which has Fanta, Sprite, Qoo and Nestles Tea. There all produced by Coca-Cola and occupied different area of the soft drink, the only difference is that all those brands are money tree, there is no such kind of dark horse.
Are you ready to share the weight loss market with your own brand? If there is no brand own by yourself, you are always just sales but never an owner.
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